EXPERIENTIAL / IN-MALL / OUTDOOR
Brand:
Idea:
SPEC:
Auntie Anne's Pretzels
Going to the mall kinda sucks. Auntie Anne's makes it SO WORTH IT.
AD & CW: Self
auntie's escape
During busy seasons like back-to-school shopping and the holidays, Auntie Anne's will provide Auntie's Escape pop-up storefronts where frustrated shoppers can go to relax and escape the madness.
yay, activities!
mall advertising
Posters and billboards remind shoppers that with Auntie Anne's, the mall's long lines, crowded dressing rooms, and screaming children are SO WORTH IT.
pretzel parking
Auntie Anne's will provide free valet parking with proof of pretzel purchase. Vehicles will be returned to owners with a complimentary cinnamon sugar pretzel air freshener.
